Search results

The aim of the paper is to document the development of prospective scenarios for the village of Porto de Galinhas for the year 2018, based on the enlargement of the industrial and portuary complex of Suape.

In order to conceive the prospective scenarios, the following methods were used: literature research; field research, to direct observations; semi‐structured personal interviews; and, qualitative analysis of the collected data and information.

The research identified four critical factors to the future environmental sustainability of the village of Porto de Galinhas: elaboration of Ipojuca's coast support capacity study; elaboration of Ipojuca's director plan; use and occupation of the area of the old holiday home of the Governor of the State of Pernambuco, in Maracaípe; and the enlargement of the industrial and portuary complex of Suape.

The following key aspects were found: creation of employment and income; industrial complexes; general infrastructure; education system; and environmental impacts. For each key‐aspect, the scenarios present forecasts that can guide the development of sustainable urban policies to Porto de Galinhas.

Both prospective scenarios, documented in the paper are clearly probable of practical application and, based on them, public, private and social organizations can develop policies of sustainable urbanization to the village. These will maximize the chances of the positive scenario being achieved and/or minimizing the chances of the negative scenarios happening.

The case seeks to meet the following educational objectives: provide an understanding of the problems and opportunities faced by a company doing business in a rapidly expanding emerging market. Understand how the foreign environment and industry practices impinge on the company’s strategic conduct. Develop the ability to evaluate strategic internationalization decisions in light of considerations related to uncertainty, risk and commitment. Provide for the application of internationalization theories to a real case involving an emerging country company. Discuss new strategies for international market expansion.

This case study is about the strategic change of the Usaflex brand and how it impacted its national and international expansion. Usaflex is a Brazilian footwear company founded in 1998 and acquired in 2016 by a group of partners. The new managers started an accelerated process of national and international expansion. In the domestic market, the company adopted the franchise system and in the international market used licensed stores. In addition, the new management implemented a series of modifications, changing the positioning, design and product variety, as well as the communication strategy. This process took place in a highly negative context, with the domestic market suffering the impact of a strong recession and Brazilian footwear exports losing competitiveness in the international market.

The targeted audience of this case is undergraduate and MBA students of Business Management courses, specifically on International Business courses.

Teaching Notes are available for educators only.

CSS 5: International Business.